SARATOGA SPRINGS, N.Y. – Fingerpaint, a full-service marketing agency with offices in New York, Pennsylvania, Arizona, and New Jersey, has added Lauren DeMarco to its account service team. DeMarco will be based in the agency’s Saratoga Springs, N.Y., office.
DeMarco joins Fingerpaint from Business.com, where as a senior product manager, she managed and expanded a portfolio of more than 130 product categories and focused on growth and optimization. DeMarco’s experience spans public relations, trade shows, sales materials, and email marketing, as well as campaign performance analysis to provide recommendations for optimization. DeMarco’s strong hiring, training, and management background will allow her to transition seamlessly to the account service team at Fingerpaint.
DeMarco earned her bachelor’s degree from the University at Albany, SUNY. She has experience in paper products, technology, education, healthcare, and information technology.
“Lauren is a demonstrated marketing professional with a proven track record of success,” said Bill McEllen, who leads Fingerpaint’s Saratoga Springs office. “Her analytical and thorough approach to marketing campaigns will help our clients maximize success for their brands.”
Reset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Phoenix, Arizona; and Cedar Knolls, New Jersey, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.
Fingerpaint was named 2019 Agency of the Year by Med Ad News. It was a 2017 finalist for Agency of the Year by Med Ad News, MM&M, and PM360 and won PR & Marketing Agency of the Year in 2017 from the Business Intelligence Group. Additionally, it won the 2018 Heart Award from Med Ad News for its commitment to philanthropy and social causes and has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past six years. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News and as a 2017 Top Boss by Digiday. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.